Charged for LiFE

A microsite about lithium-ion battery safety sponsored by the Fire Marshal’s Public Fire Safety Council.

A person on a laptop navigating Charged for LiFE, a lithium-ion battery safety website
A person on a laptop navigating Charged for LiFE, a lithium-ion battery safety website

Mobile

UX/UI

Web

June 2024 (internship @ Context Creative)

Context

This project involved creating an accessible, user-friendly microsite for Charged for LiFE, an initiative dedicated to promoting lithium-ion battery safety. Managed by the Office of the Fire Marshal (OFM), which enforces the fire code and provides fire safety guidance in Ontario, the campaign required a clear and engaging digital presence.

Working within a tight budget, our team successfully designed and developed wireframes and visual designs for two key pages. Despite the project's constraints, we prioritized accessibility and user experience, ensuring the content was easy to navigate and understand. This streamlined approach allowed us to deliver a focused yet impactful solution that effectively supports the OFM’s fire safety mission.

Context

This project involved creating an accessible, user-friendly microsite for Charged for LiFE, an initiative dedicated to promoting lithium-ion battery safety. Managed by the Office of the Fire Marshal (OFM), which enforces the fire code and provides fire safety guidance in Ontario, the campaign required a clear and engaging digital presence.

Working within a tight budget, our team successfully designed and developed wireframes and visual designs for two key pages. Despite the project's constraints, we prioritized accessibility and user experience, ensuring the content was easy to navigate and understand. This streamlined approach allowed us to deliver a focused yet impactful solution that effectively supports the OFM’s fire safety mission.

TEAM

Katrina Lovrick (UX)

Joanna Poon (UX)

Mary Huang (PM)

TEAM

Katrina Lovrick (UX)

Joanna Poon (UX)

Mary Huang (PM)

MY ROLE

Logo design

Prototyping

UX/UI

Web design

MY ROLE

Logo design

Prototyping

UX/UI

Web design

TOOLS

Webflow

Figma

TOOLS

Webflow

Figma

Context

This project involved creating an accessible, user-friendly microsite for Charged for LiFE, an initiative dedicated to promoting lithium-ion battery safety. Managed by the Office of the Fire Marshal (OFM), which enforces the fire code and provides fire safety guidance in Ontario, the campaign required a clear and engaging digital presence.

Working within a tight budget, our team successfully designed and developed wireframes and visual designs for two key pages. Despite the project's constraints, we prioritized accessibility and user experience, ensuring the content was easy to navigate and understand. This streamlined approach allowed us to deliver a focused yet impactful solution that effectively supports the OFM’s fire safety mission.

Context

This project involved creating an accessible, user-friendly microsite for Charged for LiFE, an initiative dedicated to promoting lithium-ion battery safety. Managed by the Office of the Fire Marshal (OFM), which enforces the fire code and provides fire safety guidance in Ontario, the campaign required a clear and engaging digital presence.

Working within a tight budget, our team successfully designed and developed wireframes and visual designs for two key pages. Despite the project's constraints, we prioritized accessibility and user experience, ensuring the content was easy to navigate and understand. This streamlined approach allowed us to deliver a focused yet impactful solution that effectively supports the OFM’s fire safety mission.

TEAM

Katrina Lovrick (UX)

Joanna Poon (UX)

Mary Huang (PM)

MY ROLE

Logo design

Prototyping

UX/UI

Web design

TOOLS

Webflow

Figma

Context

This project involved creating an accessible, user-friendly microsite for Charged for LiFE, an initiative dedicated to promoting lithium-ion battery safety. Managed by the Office of the Fire Marshal (OFM), which enforces the fire code and provides fire safety guidance in Ontario, the campaign required a clear and engaging digital presence.

Working within a tight budget, our team successfully designed and developed wireframes and visual designs for two key pages. Despite the project's constraints, we prioritized accessibility and user experience, ensuring the content was easy to navigate and understand. This streamlined approach allowed us to deliver a focused yet impactful solution that effectively supports the OFM’s fire safety mission.

Problem

There has been an increase in lithium-ion-related fires, such as the e-bike that caught fire on the TTC in 2024. The Fire Marshal’s Public Fire Safety Council is seeking to raise awareness and encourage prevention.

The site must:

Provide resources on lithium-ion battery fire risks for 430+ fire safety organizations, services and the general public. 

Engage Ontarians and make it easy to navigate, learn and download information

Provide information in plain language with an intuitive navigation and modern look

Be bilingual, accessible, mobile-responsive and SEO-optimized

Design

The client preferred a clean, friendly look that presented information in an accessible and approachable manner.

IPhone mock-up of the Charged for LiFE website showing the 4 key elements of battery safety
IPhone mock-up of the Charged for LiFE website showing signs of when to stop using batteries
IPhone mock-up of the Charged for LiFE website showing the FAQ

Impact

Our team successfully developed the microsite for Charged for LiFE. The site presents crucial information on charging, tampering, and disposal in a clear, accessible format, making safety resources more readily available to the public.

Lessons learned

The challenges of a tight budget

Due to the project's tight budget, team members were given a limited amount of time to work. Time had to be carefully divided to ensure that the microsite was completed on time and within budget.

Communication with the client

I learned how to properly engage with clients during presentations and via email. Adapting to their feedback, such as their desired look, is essential to designing a successful product that meets clients' needs.

As an intern, working on Charged for LiFE allowed me to develop both technical and client-facing skills. I prepared Figma files for web development, and improved my communication skills by collaborating with team members and project managers. Additionally, I had the opportunity to present a design concept directly to the client, further improving my confidence in professional settings.

This experience not only strengthened my technical abilities but also taught me the value of effective teamwork in delivering impactful projects.

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Experience

Socials

© Lili Crosby 2025

Thank you for visiting!

Let's work together!

Experience

Socials

© Lili Crosby 2025

Thank you for visiting!

Let's work together!

Experience

Socials

© Lili Crosby 2025

Thank you for visiting!